Our franchise system provides a safe framework and background to your business. The economic recessions occurring from time to time strengthen the dominance of networks as one standalone store cannot react as efficiently to the evolving economic circumstances as a chain store.
Joining the DIEGO network and using a well-known brand is a great advantage to our franchise partners.
The majority of entrepreneurs need guidance and help when it comes to opening their own store. Joining a franchise system can be a good solution for this. The business models developed by DIEGO (category A, B, C and D stores) provide a great opportunity to entrepreneurs wishing to join the programme. The model can be adapted to the store’s size and the entrepreneur’s budget.
Joining the DIEGO network and using a well-known brand is a huge advantage to our franchise partners. The DIEGO centre provides a trademarked brand and transfers its business knowledge accumulated over the years. Based on all this, it helps partners in the following areas: selecting a suitable building for the store, furnishing the store in a “turnkey” manner, onboarding the colleagues and making products available. The centre also assists entrepreneurs in other fields such as logistics, marketing and finance.
Are you interested in the steps of opening a new DIEGO store?
Watch our short video, which describes the seven simple steps of opening a store in detail.
THE MAIN COMPONENTS OF OUR FRANCHISE OFFER
BUSINESS MODELTRIED AND TESTED SYSTEM BASED ON ALMOST 30 YEARS OF EXPERIENCE
JOININGNO PRIOR EXPERIENCE NEEDED
SUPPORTCONTINUOUSLY AVAILABLE FROM THE CENTRE IN SEVERAL AREAS
INNOVATIONONGOING IMPROVEMENTS BASED ON OUR PARTNERS’ FEEDBACK
The franchise agreement’s duration
5 years (can be extended every 5 years)
Capital requirements from partners
EUR 20,000 – EUR 120,000
Franchise owner’s capital contribution
Floor area requirements (unit size)
200 m² – 1,000 m²
Franchise entry fee
Maximum EUR 1,000
1.5% of the net acquisition value
Expected marketing spend
2% of the gross turnover
Free of charge
Prior experience in the area of commerce