About DIEGO

DIEGO is a dynamically growing, continuously reshaped international commercial franchise network present in 3 countries – Hungary, Romania and Slovakia – with more than 160 stores. Its main product groups are laminated and vinyl floors, rugs, carpets, curtains, wallpapers and the accessories related to these products.

DIEGO has been in the business for nearly 30 years and has been operating as a franchise system for almost 25 years. The product range developed through years of hard work, plus the support services provided by the centre make it possible for us to provide well honed, ready-made solutions to our future franchise partners.

After DIEGO was founded in 1992, it moved to its site in Dabas in 1997. The Hungarian network kept growing and the company entered the market in Romania and Slovakia in 2004 and 2007, respectively.

DIEGO’s aim is to keep expanding within the region to further strengthen its prominent market position in its current markets.

Introducing the centre

DIEGO’s centre in Dabas is the driving force behind the franchise system. In addition to organising commerce, product sourcing, warehousing and transportation, it also provides support to its partners in other areas such as marketing, finance, management control and IT.

The centre delivers custom orders in a tailored manner: when it comes to buying curtains and rolled products, we fulfil orders involving specific sizes via our cutting programme.

PRODUCT SOURCING AND STORAGE
LOGISTICS
FINANCE, MANAGEMENT CONTROL
TRAINING, PRODUCT SUPPORT
MARKETING
IT

About the stores

DIEGO stores showcase each group of the product portfolio with samples or readily available products depending on the store size. The centre ensures the stores’ consistent appearance and design in line with the image specified in our standards.

Stores await customers with a comprehensive and high-quality product offering. In addition, DIEGO’s strong suit is to give expert advice, which helps customers in the decision-making process. Besides hemming rugs and sewing curtains, we also provide home delivery services to our customers.

Business profile

Over the years, DIEGO has evolved from a flooring specialist chain to a home furnishing network whose product range enables customers to mix and match as many harmonising products as possible. As part of our product philosophy, we offer high-quality products at an affordable price in the framework of permanent collections.

As a special feature, DIEGO’s offering has a full range of accessories related to the products. The fact that trained sales colleagues provide guidance to customers in the stores distinguishes us within the market and makes our offer even more notable.

Laminated floors

WITH UP TO A 30-YEAR SYSTEM WARRANTY

Water-resistant floors

BOTH MODULAR AND ROLLED VERSIONS

Rugs

VERSATILE PILE HEIGHTS, UNIQUE SAMPLE OFFERING

Carpets

WIDE RANGE OF OPTIONS FOR BOTH RESIDENTIAL AND PUBLIC USE

Artificial turf

SEVERAL TYPES WITH DIFFERENT PILE HEIGHTS

Wallpapers

OUR OFFERING IS IN LINE WITH THE LATEST TRENDS

Curtains

ROOM DARKENING AND LIGHT-TRANSMITTING SOLUTIONS

Curtain rods

DIFFERENT TYPES FOR CEILING AND SIDE PANEL MOUNTING

New items

CONSTANTLY EXPANDING PRODUCT RANGE

Our services

We place great emphasis on the training and continuous professional development of our employees to offer the most adequate solutions to our customers within the framework of personal counselling. We complement all of our product ranges with add-on services, which makes the process of home furnishing easier and more convenient.